Meet the expert – Luiz, our game localization specialist

Luiz Lendengues is one of our Language Specialists and currently works full-time at TextTrans, performing translation, review, and quality assurance. He holds a Bachelor’s degree in Translation from the Federal University of Rio Grande do Sul in Brazil, having specialized in narrative studies and the relationship between narratology (the study of narrative structure) and translation. He started working in the localization industry in 2016 and has gained vast experience since then, especially with marketing, information technology, and medical content. 

He is one of the main translators in charge of our localization gaming projects, and we have prepared a small interview where he tells us about his career and experience, as well as crucial steps and processes for the gaming industry. 

How did you start your path in the localization industry? 

Initially,  when I was still an undergraduate at university, I used to translate and review small texts, such as abstracts and quick bios for academic papers published by a monthly journal called Brazilian Journal on Presence Studies. With time, I started taking on higher-visibility projects, such as scientific articles, and eventually started working a full-time job at a localization company in Porto Alegre, Brazil, where I currently live.

Can you tell us more about your role and objectives at TextTrans? What are your main duties and responsibilities?

My main roles at TextTrans are to review and quality-assure the translations done by our team of specialized translators. This includes ensuring consistency, accuracy, and compliance with client requirements. I also translate content on occasion, and I’m in charge of creating internal glossaries, replying to and implementing client feedback, as well as helping our project managers with any language-related queries.

What do you like the most about working at TextTrans? 

Not only do I have a great team of co-workers who are always willing to help, but I also really enjoy the flexibility in my daily job. As a remote worker, I can adjust my schedule whenever I need to go to a doctor’s appointment, for instance, while also meeting our client’s deadlines. This reflects TextTrans’ views on a healthy work-life balance.

Can you tell us more about game translation and localization?

Game localization involves not only translating but also adapting the contents of a game to a target audience and country. You have to know the ins and outs of their culture—slang, historical facts, sensitive topics, etc.—to ensure players have a deeper and more meaningful connection with the game they’re playing while also having fun. For anyone that wants to understand the process of game localization, I’d suggest reading this blog post.

What are the top skills a game localizer needs?

Because many games are set in a unique world that is not necessarily an accurate depiction of reality, you have to get creative when localizing games, as you may find new words and concepts that need to be fully understood in order to provide translations in the best possible way. Role-playing games are known for being very complex and rich in lore, so if that’s the kind of game you’re localizing, playing around with your imagination and tapping into your ingenuity will definitely be helpful. In case you’re dealing with subtitles or on-screen text—like quick tips and dialogs—there’s also a chance that you may have to condense long sentences into simpler text that is easier to read. For this, exercising your summarizing skills is also recommended.

What steps would you say are essential when translating games and what things do you consider fundamental?

Checking the client-provided materials is a basic step in this process, as it helps you to identify and meet the client’s expectations, as well as to be aware of the tone/register you’ll need to use when producing content in your target language. Ensuring consistency is a requirement in any localization project, so that’s another step. Other than that, I’d say you need to get familiar with how the game itself works and how its different elements are connected to anticipate any challenges you might face during the actual translation process. As always, conducting a final QA step is key to providing a high-quality localization.

How do you prepare for a gaming translation?

Preparing to localize a video game is not much different from the work that goes into preparing for other types of localization projects. It usually starts with getting familiar with the materials provided by the client, if any, understanding the client’s expectations, and doing some research on the game at hand or the studio that developed it. However, it does help if you have access to a demo so that you can experience the game for yourself prior to localizing it.

What CAT tools or other software should a video game translator master?

Most video games are localized using the major CAT tools that are available on the market and that translators are already used to, such as Trados Studio and memoQ. You may come across some projects that require working online, though, especially if the testing team is still making changes to the game content, so mastering online tools is also important. Smartcat and Crowdin are a few examples. In addition, it’s advisable to familiarize yourself with subtitling software as well, such as SubtitleEdit, because many games today have extensive dialogues and cutscenes, and sometimes you have to fit several lines into the screen.

Can you give us examples of challenges you have faced working in this industry? Tell us an example.

Just last month, I reviewed a subtitling project for a leading game developer and publisher where there were many different speakers all talking at the same time in a scene. This proved to be quite a challenge, as the subtitles had to be concise due to spacing limitations and convey the meaning of every utterance. On this occasion, I had to omit parts of the original content, which was not an easy decision to make (and could lead to issues if done carelessly), but in the end, it was the only possible solution.

Are there any ethical dilemmas when translating in this industry? 

It really depends on the language you’re translating to and the country where the localized version of the game will be published. As a rule, it is important to be aware of the state of the world and to always be respectful of different cultures. In more conservative countries, for example, swear words are still taboo and frowned upon, even in informal contexts, so translating them while also maintaining the same tone can be a problem if the game you’re localizing includes that kind of content.

Do you consider yourself a gamer? Can you tell us some of your favorite games? 

I enjoy playing video games during my free time. They can be quite engaging and are great for bonding with other people, either online or locally. Some of my favorite titles are Outlast, The Last of Us (Parts I and II), the Resident Evil franchise, and Dragon Age: Inquisition.

What is your vision for the future of the gaming industry localization worldwide? And for Brazil?

Based on recent reports and surveys, the gaming localization market is evidently on the rise and will continue to expand around the world and in Brazil specifically. Our country is one of the biggest consumers of video and mobile games, so there will probably be many opportunities to explore this industry. Brazilian Portuguese is already considered one of the top in-demand target languages for the gaming sector, and this means we can expect more developers and publishers to invest in the localization of their games into the language. 

Can you give us some advice for aspiring gaming linguists?

The best advice I can give is this: play as many games as you can, from different genres and for different platforms, both the original and the localized version, if available. It’s also helpful to watch videos and read articles that detail how a specific game was developed because then you’ll have a better understanding of the mechanics of video games. This will also help you improve your gaming vocabulary, which can be really useful as you take on a localization project.

Meet one of our Project Managers at TextTrans – Lau Lemos

Get to know our dedicated team of localization project managers.

Laudecene Sippel Lemos has been part of TextTrans for over 3 years. She started her professional path with us as a Customer Relationship Executive, and now she is one of our top Localization Project Managers. 

Lau was born in Campo Grande, Brazil. She studied Law at the Universidade Presbiteriana Mackenzie and holds a Master’s degree in civil procedure and Litigation, both from institutions in Brazil. Later, she pursued a Master of Hospitality at the GBSB Global Business School in Barcelona, Spain. Her journey in the localization industry started after her internship in sales with Robert Martin, our Chief Customer Officer.

Here is a small interview we did with Lau. Get to know more about one of our PMs. 

Please briefly tell us 3 things about yourself.

I really like a challenge, I am patient, and I try to be kind to everybody since we never know what people are going through in their personal lives.

What are you passionate about?

I love doing yoga and getting to know new cultures while traveling. 

What do you like to do in your free time? What are your hobbies?

In my free time, I like to go out for dinner, get to know new places, go to the beach, and hang out with my friends. My hobbies are watching Netflix, hiking, reading a good book, and many more. 

Which skills make you excel at your job as Project Manager?

Since I have a law background, I think that during my career and professional experience, I learned how to handle stress well, as there was always a lot of work and short deadlines. I think that is all for me.

What training do you partake in to continue improving your skills?

I like to read articles, I also search on Linkedin to see what other professionals are sharing or what is new in the industry, and I try to stay informed about new trends.  We also share best practices internally with Claudio and the other project managers and linguists at TextTrans.

Why do you like to work at TextTrans, and what motivates you daily?

At TextTrans, I like the most how everybody is friendly and willing to help at any time and how we are free to manage our working hours with our personal life. 

I can say that what motivates me every day is the fact that we work for many types of industries. Every week we have a new challenge in the office, and that is why it never gets boring. Plus it is nice to be able to work with people from all over the world, get to know the work environment of many cultures, and learn how to deal with every single one of them. I like to be part of an international agency. 

What has been the most challenging work project you have faced? Why? Please tell us the story.

Every project is challenging and needs to be treated with care. After 3 years working at TextTrans, it is hard to remember a single one. However, lately, the most challenging one that I am still working on is about African heritage, and they are highly complex cultural and literary articles. 

Tell me about a time when you felt like a hero at work.

I feel like that every time I solve complex problems; I am sort of a hero. 😉

What is your biggest dream in life?

My biggest dream is to stay healthy, travel the world, and be close to my family. 

How was your first day starting at TextTrans?

Scary and challenging since I had never imagined before that I would work in the translation industry since I had no background or experience. 

Can you tell us about working in the translation business, and in particular with TextTrans? What value has TextTrans taught you?

It is nice to see how the translation world has evolved. We work in different cities, and sometimes it can be challenging since we don´t get to interact that much. But now, this seems to be the norm in many businesses. Personally, it is very motivating and professionally speaking to see how Claudio could grab this opportunity and start a successful business 23 years ago.

Can you describe a stressful situation and how you handled it?

It doesn’t happen that often, but when it happens, it can be very stressful. For example, when a translator completely forgets about a project, they have committed to and doesn’t do it, and we find out on the same day of the delivery. This can be a very complex situation. Here we have to distribute the project among many people to meet the deadline, but also make sure we have a great reviewer to ensure consistency and final quality. This way, we don’t jeopardize our relationship with the client. 

How would you pitch TextTrans to a friend?

Great people, the best place to work and learn. 

How would you define success in your career?

Defining success can be very tricky and almost impossible since we are human beings, and we need to improve every day. Still, I would say that if you respect your coworkers and clients, understand people’s limits, and do your best. Trying always to deliver a job with quality and on time, I think that can be called success. 

Tell me what a good work-life balance looks like.

I read once that to have balance in our lives in general; we need to try to divide our attention equally among work, leisure, and family. 

This means we must spend the same amount of time in these three categories. Therefore I guess when we can focus our time on important things, we will be able to have balance in our life. It is hard to achieve this or understand how complex and beautiful life can be, but it is not impossible. 

Laudecene has a very interesting profile, she has been a great professional and teammate at TextTrans, and we appreciate her commitment to our company. You can contact her through her LinkedIn profile or our web page for more information. We are always happy to help!

Brazilian Portuguese – The most in-demand language for the Gaming sector

Game localization for Brazilian Portuguese – a promising market

The Video Game industry shows no sign of slowing down. In the past few years, the fact that an increasing variety of titles and platforms are available (console, PC, and mobile) has attracted more and more people to the gaming world.

Data from a report by a leading provider of gaming market statistics, Newzoo, shows that the number of players is higher than ever, and an estimated 3 billion people worldwide will dedicate many hours of playtime to gaming entertainment by 2023. This indicates that a large part of the global population accesses game content on a constant basis.

Because most game development studios are based in the United States, new titles are initially released in English. But not all players speak English, which can result in a poor experience due to the language barrier. In Brazil, only 5% of the population aged 16 and above say they have some knowledge of English. 

That’s where game localization comes in: the process of translating and adapting content from a video game to a target location and culture so that players feel as though it was originally created for them. This involves translating character dialogues, instructions, lore, menus, and basically everything that can be seen on screen when playing a game. 

Sounds like quite a task, huh? 

Luckily, with an experienced team of professional translators specialized in localization, this can be successfully done.

As a first step, translators must familiarize themselves with the reference materials provided by the client (assuming they exist)—termbases, style guides, translation memory—and with the game itself to know how all the pieces will fit together in the final product. Playing the actual game can be very helpful, but this is only possible when it has already been launched in English and when it is either free of charge or when the client provides access to a demo to those involved in the translation process.

Sometimes, due to developers’ and publishers’ confidentiality concerns, the game is unavailable, and no screenshots and scripts are provided, making the task more challenging for translators. In these cases, it is especially useful to choose translators who are gamers themselves, so they can use their “XP” to figure out the context of the sentences.

After getting familiar with the content, it is time to translate! During this process, the translator should aim at keeping consistency throughout the game for words and expressions that come up several times. These words may or may not be in the glossary. In battle royale games, for example, a lot of the terms used are widely known by the audience and might not be in the glossary. Consistency is key either way.

Another characteristic of translating games is the need to transcreate certain elements. Depending on the client’s requirements and the genre, this may include names of characters and places, collectible items, weapons, special abilities, jokes, and cultural references. A classic example is the Goth family in The Sims series. Instead of simply choosing “Gótico”—this would be the literal equivalent in Brazilian Portuguese—the translation team went for a less obvious yet great option: “Caixão” (coffin), which is not only similar to “Paixão,” a common Portuguese last name but also semantically linked to the original name.

Some parts of the game (i.e. buttons, actions, technical data, etc.) do not require full transcreation and can be translated by relying on translation memory and a machine translation engine. Chosen by the client, this translation engine automatically translates the source content into the target content, which is then post-edited by translators to make sure it fully conveys the intended meaning. This saves money and time, and translators can focus on finding the best solution for more complex aspects which require a creative approach.

Once the translation is complete, the review step is carried out to ensure that the text complies with the client-provided materials, that no omissions have been made, and the source meaning is aptly conveyed. To do this, reviewers read the source text line by line and compare it to the target content while making the appropriate changes where necessary. The target text must sound as fluent as possible so that the local audience can actually feel that the game has been produced especially for them and makes complete sense for their region.

Finally, in the quality assurance step, translators improve the final content quality by checking minor issues, such as words that are misplaced due to last-minute changes made in the previous step. If possible, they also test the game to verify how it will look on real devices. This is done to make sure that all the visual elements are clearly visible and that no text is truncated while playing the game. These days, this step is usually completed on a sample of interactive screens from the actual game interface or screenshots provided by the client.

With a market size of nearly $200 billion in 2022, it is evident that the gaming industry is a profitable space, specifically in Brazil, where a great part of the population plays video games. This is in line with data published by LocalizedDirect: one of the top 5 target languages for the gaming market is Brazilian Portuguese, which is the main language TextTrans works with.

Our team of expert translators includes many gaming enthusiasts and players, as well as those with relevant marketing and legal translation experience for the additional accompanying materials! 

So, should you need help, we support you when you need to localize games, no matter the genre, so you reach the next level in the localization industry. 😉

For any questions, please feel free to contact us at info@texttrans.com.

Deciding between generic or customized MT engines

What should you consider before deciding?

Choosing the right MT engine can be challenging, especially if you don’t know which engine has the best features and customizations for your project. 

Implementing the wrong MT engine, whether generic or customized, can lead to poor results and higher costs, resulting in linguistic mistakes that are out of context and lack any specific writing style. 

When translating a text with a professional translator specialized in, for example, Banking or Marketing, the final result can lead to higher accuracy in the text. The same will happen if we work with a customized MT engine trained in a specific domain with additional contextual information to increase accuracy in the final project. 

There are different levels of performance in a customized MT engine. So here are some things to consider when choosing the correct MT.

Choosing the right MT engine can take time. Therefore, getting feedback from the translators and post-editors working on the project is essential. 

In Episode 5, our expert Laura Casanellas tells us more about the different types of MT engines you can find and tips for choosing the right MT and what to consider.

In this episode, Patricia Freitag, our expert in translation and post-editing, also shares her experience and gives some examples of common mistakes when translating with a generic or customized engine. 

“There are many common errors, some are bigger, and some are easier to spot,” says Patricia Freitag. 

That is why the post-editor must work as part of the process to detect any issues in the translation. 

Some examples of issues our expert Patrica shared are:  

  • Words that can be used in many industries like “chip.” Depending on the context, the meaning can change. 
  • Punctuation issues like .pdf – some MT would put a space after the period
  • Product names – e.g., YouTube
  • Association between segments can be an issue when translating from ENG to POR, for example.

You can watch more common errors and examples to consider when choosing an MT engine for your projects in Episode 6 – Usual and unusual errors in Portuguese- The TextTrans experience.

In most cases and projects, a machine translation post-editing expert will be required to eliminate issues and provide better quality for the project. 

In conclusion, choosing the best MT engine will depend on the project. 

We encourage you to watch our video series ‘Adventures in Machine Translation’ to help you choose the right generic or customized MT engine and the things you should consider before making the final decision. 

You can also contact us at TextTrans; we will be happy to provide you with more information.

And if you want to know more about our experts, you can watch Episode 1 of our adventure series.

What is the secret to high-quality post-editing?

What is the secret to high-quality post-editing? Are quality expectations different for post-edited content than for translated content?

Machine translation post-editing (MTPE) is the process where pre-translated text by a machine translation (MT) engine is then reviewed by a specialized post-editor meeting the specific project needs and the quality standards required. 

MT can enhance and facilitate the translator’s work by making the process faster and increasing their speed to be able to translate large quantities of texts in a shorter space of time.

MTPE also involves providing the desired level of output quality depending on the client requirements.  In the industry, there are two types of post-editing:

  • Light post-editing (LPE) – the text is modified by the post-editor to make sure the text is legible and accurately conveys the meaning of the source document, ensuring that the main ideas are clear in the target language. 
  • Full post-editing (FPE) – the text is thoroughly reviewed and edited to ensure that there are no errors, focusing on accuracy and legibility. This can also include stylistic factors.

Assuring high-quality results from MTPE requires many steps, not only the actual post-editing but also reviewing source texts, creating a termbase, research, and more.

In the 3rd episode of our Adventure in Machine Translation Series, our experts talk about the differences between post-editing and translation, the importance of providing post-editing services with trained translators, the secret to high-quality post-editing, and other topics. 

You can watch the video here: 

Episode 3 – What is the secret to high-quality post-editing

But let’s not stop there…

These days it is not only important to provide translation and MT services, but to have trained and specialized translators in MTPE. It is important that language specialists and the client share information in order to meet the quality expectations. This makes sure that the quality and accuracy of the text are met, as well as the client’s expectations. 

In Episode 4, Patricia Freitag and Laura Casanellas talk about the essential elements for post-editing, some of the common errors, and what to expect when we use MT as a tool. Additionally, they address topics like skills translator specialists should have, preparing and empowering professionals in the translation industry, and how to get the most out of MT services.

As many questions about MT and MTPE appear, you can learn more about the answers by watching the video here:

Episode 4 – Errors, expectations and editing? What do you need to know?

If you want to see more of our episodes, we invite you to visit our YouTube channel and our LinkedIn profile for more updates.

Is my content suitable for Machine Translation?

The demand for content is constantly increasing, and users expect this content to be available in their language almost immediately. 

Being able to communicate with customers in their language shows them respect and care. This adds value to your company and your loyal customers. But translating large amounts of content can take a long time and can be expensive. 

Recent developments in technology have enabled massive improvements in Machine Translation (MT). Large amounts of content can be translated quickly with the aid of MT, maintaining high-quality levels and reducing costs. 

In this second episode of our series, our experts Laura Casanellas, from MagicBeans Agency, and Patricia Freitag, our Linguistic Lead at TextTrans, provide a deeper understanding of which content works best with MT. 

Our experts discuss topics like content types, syntax, creative language, the difference between European Portuguese and Brazilian Portuguese when using MT, and much more. 

Click on the video below to watch their conversation!


If you want to watch the first episode and get to know more about our experts, please click in the link below.

Adventures in Machine Translation Series

As you know MT is becoming more important in our industry and is here to stay. 

We thought it might be interesting for you to learn about some of the specificities of Machine Translation at TextTrans. So we have created a short series of videos to dig deeper on the topic providing you with two different perspectives in MT from two experts in the area.

Our experts are Laura Casanellas from MagicBeans Agency and Patricia Freitag, our Linguistic Lead at TextTrans.

Laura Casanellas has 20 years of experience in the localization industry and 10 years as an MT consultant. She currently works assisting companies with Machine Translation, Technology, and Language Quality implementations.

Laura Casanellas Luri
Machine Translation Expert
Magic Beans Agency

Patricia has over 10 years of experience in translation and reviewing and is specialized in English to Portuguese post-editing and in translator training. Additionally, she is currently completing her PhD research in the use of natural language in translation.

Patricia Freitag
Linguistic Lead at TextTrans

In the series Laura and Patricia will discuss many topics related to MT like:

  • Which Content is suitable
  • Post-editing best practices
  • Common errors to avoid
  • MT implementation success stories
  • MT providers and CAT tools
  • and many more…

Get to know these two experts and their experience in the first short video here!